“We help people express themselves, present messages and create value.”
The Danish brand Viking, with a history of more than 100 years, was founded by director Folmer Preisle in 1914 and is famous for producing the Thunder Shield matches and pencils. Viking uses the Viking ship as its brand identity symbol, which is the most representative Scandinavia countries' soul, as well as presents their favor, persistence, and courage to each product.
The pencil is the heart's blood of Viking for over 100 years, and it is the foundation of its foothold in the world. Nowadays, Viking hopes that its customers will feel the enthusiasm and effort invested in its paintings, drawings, and writing products, just like pencils. Also, explore the elegance and simplicity of the Danish design craftsmanship.